SEB in Latvia has launched a national tree planting campaign in collaboration with Latvia’s State Forests titled “Oxygen”. It foresees planting 2 231 503 spruce and pine trees during the year and throughout Latvia. To reach this goal, all 5th and 6th year pupils and the general Latvian population, including SEB employees, are invited to start planting trees this spring.
The nationwide tree planting campaign “Oxygen” will mainly involve the participation of grade school students. Soon, all 5th and 6th year pupils will receive tree seeds and reference materials on how to correctly plant and grow trees. All residents in Latvia, including SEB employees, are also invited to participate and get their family and friends involved in planting a tree (or trees).
The official seed sowing will take place 21 May, when everyone who has decided to take part in the campaign will be invited to sow the tree seeds in boxes and grow them on their windowsills until the trees are ready to be planted next spring in the forest, a park or garden, or next to a SEB branch.
The “Oxygen” campaign will take place from 5 May until June 2011, when the over two million planted trees will have grown big enough to be planted in the forest to continue growing in a natural environment.
“SEB is proud to take part in this and promote environmentally friendly thinking and environmental care", says Ainārs Ozols, Head of SEB Latvia (above, to the left).
“Oxygen is an initiative aimed at combining forces to prove that Latvia can excel with its nature, greenness, clean air and, even more importantly, the active participation of the youngest generations in the development of this excellence. I sincerely hope that the 5th and 6th year pupils will demonstrate that sowing and growing a tree is an absolutely realistic and achievable task for anyone.”
More detailed information about the tree sowing and planting can be found at the website www.skabeklis.lv.
Dace Kriķe