Do you have problems remembering the lyrics of lullabies? Or do you feel that you don’t have the best singing voice? In a web based marketing campaign SEB in Lithuania has recorded about 30 lullabies, and offers parents to download those for free.
By connecting to the web site parents can also get the words of each song as well as share them with friends. While at the web site SEB provide proposals to the parents to insure their children.
“When at the web site, parents can provide SEB with contact details. Those potential clients are then contacted by SEB, and offered insurance policies for children,” says Liudas Rimkus, head of marketing at SEB in Lithuania.
SEB’s Lullaby radio campaign has been a success and got to the final in the local marketing campaign contest “Password 2010”. It’s a yearly marketing campaign contest for all the biggest legal entities in Lithuania and other Baltic countries.
“As the only company in the life insurance and banking sector, SEB in Lithuania made it to the top five in the contest,” says Rimkus.
Go to the Lullaby web site